IQU is an Australian consumer technology company focussed on everyday Australian’s needs for the latest quality technology devices. Established by ex-Bluechip Telco Executives who saw the opportunity to keep Australian communication industry profits on Aussie shores, IQU needed a world-class, sophisticated brand to sit at the table of global competitors.

IQU’s Australian smartphone and technology consumer brand will operate across Australia, New Zealand and the Pacific Islands with global expansion in the future. The designs needed to genuinely capture the Australian product which offers the latest in smartphone technology, top-tier security, beautiful design and affordable pricing.

The designs needed to tap consumers aspirational intentions while having capability to offer the latest tech and functionality savvy users expect. Security was paramount, and the design needed to be modern as well as affordable to compete with the buying power of IQU’s global competitors.